April 20, 20212Comments

How KPIs help to make ecommerce revenue goals achievable

There are tons of key performance indicators (KPIs) you can track across every area of your ecommerce business, but in this post I’m going to show you how to use

by Tom Shivers

August 14, 20190Comments

How To Know Your Ideal Prospect And Get Results

Your website may be getting plenty of traffic, but does it do a good job converting that traffic into interested visitors who go on to deliver results? Here are some

by Tom Shivers

January 8, 20189Comments

How To Drive Traffic To Your Ecommerce Site To Be Profitable

Discover how much money your website traffic is worth "I have tried MANY different Facebook ads, I've tried eBay, I've tried google ads and I have testimonials from industry experts stating

by admin

September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while

by Tom Shivers

August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The

by Tom Shivers

December 21, 20150Comments

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here

by Tom Shivers

October 12, 20154Comments

18 Proven Ways To Increase Average Order Value

What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products

by Tom Shivers

August 25, 20143Comments

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards

by Guest Author

February 17, 20140Comments

How To Express Credibility On Your Website

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The

by Tom Shivers

January 15, 20131Comments

How To Slash Bounce Rates From Search Results

An interview with Lee Roberts of Ascender Cart Some good points from the interview... In the survey, we were trying to identify causes to bounce rates besides just the content on the

by Tom Shivers

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