How KPIs help to make ecommerce revenue goals achievable
There are tons of key performance indicators (KPIs) you can track across every area of your ecommerce business, but in this post I’m going to show you how to use
Tom Shivers
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conversion rate optimization
Tom Shivers
How To Know Your Ideal Prospect And Get Results
Your website may be getting plenty of traffic, but does it do a good job converting that traffic into interested visitors who go on to deliver results? Here are some
Tom Shivers
How To Drive Traffic To Your Ecommerce Site To Be Profitable
Discover how much money your website traffic is worth"I have tried MANY different Facebook ads, I've tried eBay, I've tried google ads and I have testimonials from industry experts stating
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How to Win Over Prospects With Your Marketing Funnel
In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while
Tom Shivers
How to Create an Effective Online Marketing Funnel
Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit.The
Tom Shivers
4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer
The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores.Here
Tom Shivers
18 Proven Ways To Increase Average Order Value
What is Average Order Value (AOV)?
Total revenue / Total orders = Average order valueDo you know if your customers typically buy more expensive or less expensive products? How many products
Tom Shivers
6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page
Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn.While working hard towards
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How To Express Credibility On Your Website
Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The
Tom Shivers
How To Slash Bounce Rates From Search Results
An interview with Lee Roberts of Ascender CartSome good points from the interview...In the survey, we were trying to identify causes to bounce rates besides just the content on the
Tom Shivers