April 20, 20212Comments

How KPIs help to make ecommerce revenue goals achievable

There are tons of key performance indicators (KPIs) you can track across every area of your ecommerce business, but in this post I’m going to show you how to use

by Tom Shivers

conversion rate optimization

web analytics

August 14, 20190Comments

How To Know Your Ideal Prospect And Get Results

Your website may be getting plenty of traffic, but does it do a good job converting that traffic into interested visitors who go on to deliver results? Here are some

by Tom Shivers

conversion rate optimization

January 8, 20189Comments

How To Drive Traffic To Your Ecommerce Site To Be Profitable

Discover how much money your website traffic is worth "I have tried MANY different Facebook ads, I've tried eBay, I've tried google ads and I have testimonials from industry experts stating

by admin

content

conversion rate optimization

September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while

by Tom Shivers

content

conversion rate optimization

August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The

by Tom Shivers

conversion rate optimization

December 21, 20150Comments

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here

by Tom Shivers

conversion rate optimization

October 12, 20154Comments

18 Proven Ways To Increase Average Order Value

What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products

by Tom Shivers

conversion rate optimization

August 25, 20143Comments

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards

by Guest Author

conversion rate optimization

digital marketing

February 17, 20140Comments

How To Express Credibility On Your Website

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The

by Tom Shivers

conversion rate optimization

January 15, 20131Comments

How To Slash Bounce Rates From Search Results

An interview with Lee Roberts of Ascender Cart Some good points from the interview... In the survey, we were trying to identify causes to bounce rates besides just the content on the

by Tom Shivers

conversion rate optimization

October 22, 20122Comments

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Cart abandonment emails are emails sent to customers who begin but do not complete checkout. Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment

by Guest Author

conversion rate optimization

digital marketing

October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters. The Direct Marketing Association says the ROI of email marketing is as high

by Guest Author

conversion rate optimization

July 11, 20110Comments

How To Capitalize On Prospect Motivation For Conversion

Have you noticed how important prospect motivation is to your landing page’s conversion rate? c = 4m + 3v + 2(i - f) - 2a conversion = 4 motivation + 3 value

by Tom Shivers

conversion rate optimization

May 20, 20103Comments

How To Design Your Landing Page For Conversion

There are many aspects of Conversion Rate Optimization (CRO) that SEO Companies address effectively: testing headlines, the call to action, content, images, etc. But, there is an aspect of CRO

by Tom Shivers

conversion rate optimization

February 25, 20104Comments

Conversion rate optimization best practices are dead – long live the best practices!

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology.

by Zee Aganovic