For ecommerce SEO we track around 40 KPIs, so allow me to illustrate the power of KPIs by sharing a little of what we do for clients.
We’ve found that these specific KPIs tend to have the most impact on ecommerce revenue (positive and negative):
- Traffic from ideal prospects
- Conversion rate & checkout completion rate
- Average order value
- Average cost per order
When the first three KPIs together increase at a rate that is higher than the average cost per order, we know our client is growing!
Here’s a KPI view of how this worked for one client over a two-year period.