Take advantage of the latest ad features and networks that capture your audience and perform.
Google Ads For Lead Generation
Google's machine learning ads (formerly Adwords) present the best performing ad combination to your ideal prospect, the machine learning PPC service. And with four different bid strategies to choose from, it's easy to get business leads from Google and focus on delivering results.
Microsoft Advertising Pay Per Click Management
Microsoft's search network tends to bring a higher conversion rate than Google Ads, so don't overlook it just because search volume isn't as high. Advertise on Bing with Microsoft Advertising.
Follow up with qualified prospects who leave your site and have not engaged yet. Target prospects who fit the profile of your ideal prospect and have not yet been to your site.
Most of my phone calls are from really good contacts… perfect, I should say. In fact, all of the calls this week came from really good potential buyers. Yesterday, I received a call from a female scientist who is going to South America to study bats (yes, bats)…