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How To Know Your Ideal Prospect And Get Results

Your website may be getting plenty of traffic, but does it do a good job converting that traffic into interested visitors who go on to deliver results? Here are some

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KPIs come from asking the right questions before looking at the data or analytics. Otherwise, you can get overwhelmed with all of the interesting pie charts, graphs and tables and waste time.

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4 Tips to Get More Out of Google Analytics

As a website owner there's a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your

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I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months,

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How to Track PayPal Transaction Data in Google Analytics Ecommerce – Sample Code

(Warning: highly technical post, but highly useful for ecommerce sites!)Problem Although Google Analytics is free, it can be tricky getting the Ecommerce section to track PayPal orders. As you may know,

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