November 28, 20232Comments

Building Trust: the key to helping skeptical prospects

These types of resources are not merely helpful, they are remarkable and win the trust of skeptical prospects! These can withstand shifts in the marketing landscape regardless of the channel and competitors. Because they are 100% dependent on prospect engagement and satisfaction.

by Tom Shivers

digital marketing

organic seo

June 19, 20200Comments

5 KPIs that will make or break your ecommerce business

https://youtu.be/sNDxGWrk-24 The previous video in this series: how to attract ideal prospects who go on to buy The first video in this series: how I stumbled on a brilliant way to max

by Tom Shivers

digital marketing

organic seo

June 15, 20200Comments

How to attract ideal prospects who go on to buy with SEO

In the Ecommerce SEO blueprint I go over everything involved in the success of the project and how to do ecommerce SEO: tips for SEO people and finding them, setting

by Tom Shivers

digital marketing

organic seo

June 9, 20200Comments

How I stumbled on a brilliant way to max out revenue with SEO

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by Tom Shivers

digital marketing

May 26, 20146Comments

6 Marketing Mistakes By People Who Hate Technology

Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very

by Tom Shivers

digital marketing

April 28, 20142Comments

How To Create The “Wow” Moment For Your Ideal Prospect

People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we

by Tom Shivers

conversion rate optimization

digital marketing

February 17, 20140Comments

How To Express Credibility On Your Website

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The

by Tom Shivers

digital marketing

June 10, 20133Comments

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company they can trust. Can they trust your business? Believe it or not, many businesses do not think

by Guest Author

content

digital marketing

February 19, 20133Comments

Design A ‘Start Here’ Page That Delivers Great Results

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going

by Guest Author

digital marketing

November 6, 20120Comments

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site

by Guest Author

conversion rate optimization

digital marketing

October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters. The Direct Marketing Association says the ROI of email marketing is as high

by Guest Author

digital marketing

July 2, 20128Comments

Responsive Web Design: A Fundamental Shift In Design

An interview with Matt Haff of MattHaff.com What is responsive web design? Simply put, responsive web design is a website that responds to the size of the browser screen. So does this mean

by Tom Shivers

digital marketing

January 25, 20121Comments

How To Get Quality Traffic To Your Squeeze Page

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen

by Tom Shivers

blogging

digital marketing

October 24, 20114Comments

How To Generate Leads By Producing Useful Content

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses

by Tom Shivers

digital marketing

April 20, 20110Comments

How To Think Like An Expert Entrepreneur

Saras Sarasvathy, a professor at the University of Virginia’s Darden School of Business, asked the question “What is learnable and teachable about entrepreneurship?” She identified 245 US entrepreneurs who met specific

by Tom Shivers

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