June 19, 20200Comments

5 KPIs that will make or break your ecommerce business

https://youtu.be/sNDxGWrk-24The previous video in this series: how to attract ideal prospects who go on to buyThe first video in this series: how I stumbled on a brilliant way to max

by Tom Shivers

June 15, 20200Comments

How to attract ideal prospects who go on to buy with SEO

In the Ecommerce SEO blueprint I go over everything involved in the success of the project and how to do ecommerce SEO: tips for SEO people and finding them, setting

by Tom Shivers

June 9, 20200Comments

How I stumbled on a brilliant way to max out revenue with SEO

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by Tom Shivers

May 26, 20146Comments

6 Marketing Mistakes By People Who Hate Technology

Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very

by Tom Shivers

April 28, 20142Comments

How To Create The “Wow” Moment For Your Ideal Prospect

People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we

by Tom Shivers

February 17, 20140Comments

How To Express Credibility On Your Website

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The

by Tom Shivers

June 10, 20133Comments

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company they can trust. Can they trust your business? Believe it or not, many businesses do not think

by Guest Author

February 19, 20133Comments

Design A ‘Start Here’ Page That Delivers Great Results

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going

by Guest Author

November 6, 20120Comments

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site

by Guest Author

October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters.The Direct Marketing Association says the ROI of email marketing is as high

by Guest Author

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