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September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while
by Tom Shivers
August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The
by Tom Shivers
April 25, 20160Comments

How To Build Up An Audience of Prospects For Your Offer

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video
by Tom Shivers
October 20, 20140Comments

3 Online Marketing Assets That Can Make Your Year Bright

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets
by Tom Shivers
June 16, 20144Comments

4 Flaws Of Business People Who Hate Marketing

In the vein of Jeff Foxworthy’s “You might be a redneck,” - you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and
by Tom Shivers
March 3, 20140Comments

How To Generate Leads By Granting Access To The Expert

Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess
by Tom Shivers
January 21, 201412Comments

4 Categories Of In Demand Content That Brings In The Biz

Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action. There are a number of
by Tom Shivers
November 18, 201312Comments

How To Create Content That Prospects Want To Consume

For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers,
by Tom Shivers
November 6, 20138Comments

How To Take Your Content Quality From Good To Influencer

Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for
by Tom Shivers
August 12, 20130Comments

How To Take Advantage of Your Prospect’s Impending Event

An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days
by Tom Shivers
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