May 12, 20226Comments

Stop Outsourcing Copywriting If You Want Growth And Effective SEO

99% of the time the real value of a business is an internal expert, process, mission or team. Essentially this is what makes a business unique and attractive to customers – it is the core reason why the business is making money.

by Tom Shivers

content

conversion rate optimization

September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while

by Tom Shivers

content

conversion rate optimization

August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The

by Tom Shivers

content

April 25, 20160Comments

How To Build Up An Audience of Prospects For Your Offer

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video

by Tom Shivers

content

October 20, 20140Comments

3 Online Marketing Assets That Can Make Your Year Bright

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets

by Tom Shivers

content

June 16, 20144Comments

4 Flaws Of Business People Who Hate Marketing

In the vein of Jeff Foxworthy’s “You might be a redneck,” - you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and

by Tom Shivers

content

March 3, 20140Comments

How To Generate Leads By Granting Access To The Expert

Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess

by Tom Shivers

content

January 21, 201412Comments

4 Categories Of In Demand Content That Brings In The Biz

Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action. There are a number of

by Tom Shivers

content

November 18, 201312Comments

How To Create Content That Prospects Want To Consume

For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers,

by Tom Shivers

content

November 6, 20138Comments

How To Take Your Content Quality From Good To Influencer

Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for

by Tom Shivers

content

August 12, 20130Comments

How To Take Advantage of Your Prospect’s Impending Event

An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days

by Tom Shivers

content

digital marketing

February 19, 20133Comments

Design A ‘Start Here’ Page That Delivers Great Results

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going

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