Feb 07 2019
Feb 02 2019
Jan 08 2018
Discover how much money a web visitor is worth
“I have tried MANY different Facebook ads, I’ve tried eBay, I’ve tried google adwords and I have testimonials from industry experts stating how great the product is, I have worked with Instagram and YouTube influencers. I have spent a lot of money and time pursuing pretty much every angle I can think of. I’m exausted.”
Feb 06 2017
From Revenue-based SEO Webinar Secret #2
Now another misbelief is to get better performance from revenue keywords I have to add more pages to my site. But, revenue-based SEO says you can get higher performance from revenue keywords by prioritizing landing pages that bring in buyers and then give buyers the signals and info they want to make a buying decision.
Nov 28 2016
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and reconsider.
Nov 01 2016
As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small changes could make a difference in the results you’re seeing.
1. Look at the search results page for your keyword and evaluate things
If there are plenty of ads for your keyword, consider how engaging the ads are for your ideal prospect. If an ad is engaging, how can you use a similar hook in your organic listing?
Successful PPC marketers use a feature-benefit matrix to write engaging ads. WordStream and Hanapin Marketing wrote the ebook Tricks To Get The Click. Their #1 tip is to include features, benefits and a call to action (CTA).
List your feature on the left, then a few benefits of that feature. On the right, you create a compelling CTA. When done, identify your strongest combination and write your ad.
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Sep 26 2016
In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps.
Step 2: Create an online asset that clearly demonstrates the power of your solution
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Aug 01 2016
Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit.
The marketing funnel that I explain here works well for: Continue reading “How to Create an Effective Online Marketing Funnel”
Apr 25 2016
Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this:
- Free word of mouth marketing
- Exponential growth
- ISYOT Effect (“I’ve seen you out there”)
- Quickly Become #1
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Mar 14 2016
The folks over at Mediative have done another great study on Google SERPs, this time on mobile, where they laser focused on how mobile users interact with Google search results pages (SERPs) to spot real opportunities for SEO, PPC and branding. What they found is interesting to an online marketer like myself.
Here’s Mediative’s desktop heat maps study done in 2014 and still relevant today.
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Feb 15 2016
Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. Continue reading “What Businesses Need To Know About Google Search Quality”
Jan 19 2016
Go to your Google Search Console account, then to Search Traffic and on to Search Analytics. Here you can see the search terms, impressions, clicks, click-through-rate and average position for each search term up to 90 days prior to the current date.
As I’m looking at all of this information, I’m trying to find the keywords that are most valuable and are ranked just off the first page of Google – with an average position greater than 10 but less than 20. What I’ve highlighted are two search terms that have a healthy number of impressions, both on the second page of Google, and most importantly, they are both purchase intent keywords.
Dec 21 2015
The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores.
Here are a few things that were revealed.
Which traffic channels bring quality, engaged traffic?
The surprising traffic channel winner is Instagram and the surprising traffic channel losers in terms of average time on site per visit are Pinterest and Facebook. Continue reading “4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer”
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Oct 12 2015
What is Average Order Value (AOV)?
Total revenue / Total orders = Average order value
Do you know if your customers typically buy more expensive or less expensive products? How many products do customers order at one time on average?
When coupled with the average conversion rate, AOV is useful in predicting revenue based on future traffic. Even investors are interested in AOV.
Here are 18 tried and true ways to increase your AOV… Continue reading “18 Proven Ways To Increase Average Order Value”
Sep 14 2015
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?
In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:
- Sell products (ecommerce stores)
- Generate quality leads
- Grow email lists
- Build brand name awareness
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Aug 17 2015
Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional emails weekly actually would like to receive such emails more often! Clearly, this is one high ROI marketing tool.
But before you head over to your email database and start firing out round after round of promotional emails, wait a minute.
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Jul 13 2015
Mar 31 2015
Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce
Identify traffic sources and keywords with the most impact on KPIs and revenue.
In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail about which keywords brought in revenue.
Jan 12 2015
This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here.
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