August 25, 20143Comments

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards

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June 10, 20133Comments

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company they can trust. Can they trust your business? Believe it or not, many businesses do not think

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February 19, 20133Comments

Design A ‘Start Here’ Page That Delivers Great Results

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going

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January 22, 20137Comments

4 Tips to Get More Out of Google Analytics

As a website owner there's a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your

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November 6, 20120Comments

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site

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October 22, 20123Comments

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Cart abandonment emails are emails sent to customers who begin but do not complete checkout. Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment

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October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters. The Direct Marketing Association says the ROI of email marketing is as high

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June 4, 20129Comments

3 Steps To Setup An Effective Google Analytics Dashboard

I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months,

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May 14, 20122Comments

The Five Most Common Canonical Tag Errors

The canonical tag was one of the handiest developments in SEO in a long time. It's thanks to this useful piece of information in the header of our websites that

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