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Guest Author

Guest Author

August 25, 20143Comments

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards
by Guest Author
June 10, 20133Comments

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company they can trust. Can they trust your business? Believe it or not, many businesses do not think
by Guest Author
February 19, 20133Comments

Design A ‘Start Here’ Page That Delivers Great Results

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going
by Guest Author
January 22, 20137Comments

4 Tips to Get More Out of Google Analytics

As a website owner there's a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your
by Guest Author
January 8, 20135Comments

How To Tweet Like a Boss

In a recent study of mainstream social media, Twitter had the fastest growth rate of any social networking site, placing ahead of 58 other popular sites like Facebook, LinkedIn and
by Guest Author
November 6, 20120Comments

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site
by Guest Author
October 22, 20123Comments

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Cart abandonment emails are emails sent to customers who begin but do not complete checkout. Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment
by Guest Author
October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters. The Direct Marketing Association says the ROI of email marketing is as high
by Guest Author
June 4, 20129Comments

3 Steps To Setup An Effective Google Analytics Dashboard

I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months,
by Guest Author
May 14, 20122Comments

The Five Most Common Canonical Tag Errors

The canonical tag was one of the handiest developments in SEO in a long time. It's thanks to this useful piece of information in the header of our websites that
by Guest Author

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