4 Flaws Of Business People Who Hate Marketing
In the vein of Jeff Foxworthy’s “You might be a redneck,” - you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and
6 Marketing Mistakes By People Who Hate Technology
Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very
How To Create The “Wow” Moment For Your Ideal Prospect
People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we
Google’s Crack Down On Guest Blogging And How To Avoid It
In January 2014 Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers. After revising his original statement, Matt Cutts said: “It
How To Get Back Up After Google Puts You Down
Every Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin
How To Generate Leads By Granting Access To The Expert
Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess
How To Express Credibility On Your Website
Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The
4 Categories Of In Demand Content That Brings In The Biz
Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action. There are a number of
How To Analyze Your Website’s Performance
KPIs come from asking the right questions before looking at the data or analytics. Otherwise, you can get overwhelmed with all of the interesting pie charts, graphs and tables and waste time.
How To Create Content That Prospects Want To Consume
For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers,
How To Take Your Content Quality From Good To Influencer
Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for
How To Upgrade Your SEO Strategy From Keywords To Searcher Intent
SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should
How To Replace Fired Link Building With Content Marketing
At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click
How To Be Independent Of Google – Part 2: Alignment Optimization
In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes
How To Make Marketing Independent Of Google
Most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on