The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here
What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or
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Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets
You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site
Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real
Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards
In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic