3 Online Marketing Assets That Can Make Your Year Bright
Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets
Search Behavior Signals That Impact SEO & Conversion
You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site
Traffic From Google SERPs Has Changed: Heat Maps Study
Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real
6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page
Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards
How To Earn Natural Links For SEO
In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic
Stop Outsourcing Copywriting If You Want Effective SEO
Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting
4 Flaws Of Business People Who Hate Marketing
In the vein of Jeff Foxworthy’s “You might be a redneck,” - you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and
6 Marketing Mistakes By People Who Hate Technology
Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very
How To Create The “Wow” Moment For Your Ideal Prospect
People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we