How to Win Over Prospects With Your Marketing Funnel
In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while
How to Create an Effective Online Marketing Funnel
Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The
How To Build Up An Audience of Prospects For Your Offer
Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video
What Businesses Need To Know About Google Search Quality
Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. How does Google update
4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer
The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here
18 Proven Ways To Increase Average Order Value
What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products
How To Get More Google Love With Searcher Intent
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or
SEO Website Evaluation [Infographic]
Click infographic to enlarge Have a SEO pro evaluate your website Share this Image On Your Site <p><strong>Please include attribution to http://www.capturecommerce.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br
3 Online Marketing Assets That Can Make Your Year Bright
Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets
Search Behavior Signals That Impact SEO & Conversion
You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site
Traffic From Google SERPs Has Changed: Heat Maps Study
Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real
6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page
Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards
How To Earn Natural Links For SEO
In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic
4 Flaws Of Business People Who Hate Marketing
In the vein of Jeff Foxworthy’s “You might be a redneck,” - you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and
6 Marketing Mistakes By People Who Hate Technology
Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very