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January 8, 20189Comments

How To Drive Traffic To Your Ecommerce Site To Be Profitable

Discover how much money your website traffic is worth "I have tried MANY different Facebook ads, I've tried eBay, I've tried google ads and I have testimonials from industry experts stating

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November 1, 20160Comments

7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small

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September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while

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August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The

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April 25, 20160Comments

How To Build Up An Audience of Prospects For Your Offer

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video

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February 15, 20162Comments

What Businesses Need To Know About Google Search Quality

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. How does Google update

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December 21, 20150Comments

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here

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October 12, 20154Comments

18 Proven Ways To Increase Average Order Value

What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products

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September 14, 20150Comments

How To Get More Google Love With Searcher Intent

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or

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