Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like
As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small
In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while
Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The
Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video
Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. How does Google update
The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here
What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or