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conversion rate optimization
January 8, 20189Comments

How To Drive Traffic To Your Ecommerce Site To Be Profitable

Discover how much money your website traffic is worth "I have tried MANY different Facebook ads, I've tried eBay, I've tried google ads and I have testimonials from industry experts stating

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organic seo
November 1, 20160Comments

7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small

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content
September 26, 20160Comments

How to Win Over Prospects With Your Marketing Funnel

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while

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content
August 1, 20164Comments

How to Create an Effective Online Marketing Funnel

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The

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content
April 25, 20160Comments

How To Build Up An Audience of Prospects For Your Offer

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video

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organic seo
February 15, 20162Comments

What Businesses Need To Know About Google Search Quality

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. How does Google update

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conversion rate optimization
December 21, 20150Comments

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here

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conversion rate optimization
October 12, 20154Comments

18 Proven Ways To Increase Average Order Value

What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products

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search term conversion rates
organic seo
September 14, 20150Comments

How To Get More Google Love With Searcher Intent

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or

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organic seo
July 13, 20152Comments

SEO Website Evaluation [Infographic]

Click infographic to enlarge Have a SEO pro evaluate your website Share this Image On Your Site <p><strong>Please include attribution to http://www.capturecommerce.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br

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content
October 20, 20140Comments

3 Online Marketing Assets That Can Make Your Year Bright

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets

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organic seo
September 29, 20143Comments

Search Behavior Signals That Impact SEO & Conversion

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site

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organic seo
September 8, 20146Comments

Traffic From Google SERPs Has Changed: Heat Maps Study

Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real

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conversion rate optimization
August 25, 20143Comments

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards

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link building
August 4, 20145Comments

How To Earn Natural Links For SEO

In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic

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