August 4, 20145Comments

How To Earn Natural Links For SEO

In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic

by Tom Shivers

October 7, 20132Comments

How To Replace Fired Link Building With Content Marketing

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click

by Tom Shivers

August 26, 20130Comments

How To Clean Up Your Link Profile

Be critical of link removal requests Here's an email I received recently: As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would

by Tom Shivers

November 27, 20124Comments

Yes, You Can Outrank Amazon.com

Ever feel like you’re up against the “big boys” when trying to get your product pages ranked? If you are willing to fight for your brand, there are two things you

by Tom Shivers

October 29, 20122Comments

The Shocker About Google’s Disavow Link Tool

Warning: this post is for advanced SEO people Google's Disavow Link Tool is all the buzz now and I'm glad G rolled it out. Not long after the Google Penguin update (late

by Tom Shivers

May 7, 20124Comments

What The Heck Is Penguin?

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned

by Tom Shivers

April 30, 20124Comments

Google: Changing Link Building Forever

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank. Some people are

by Tom Shivers

March 16, 20111Comments

The Slow Death of Article Marketing

I hear it a lot… “Our SEO company is building links to our site by submitting articles to article directories with a couple links pointing back.” Immediately I’m thinking, “Is that

by Tom Shivers