Google’s Quality Raters Are Looking At Your Site
People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters. A few years ago, conversion optimizers wondered whether their work to
How To Generate Leads By Producing Useful Content
Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses
Top SEO Skills for Today and Beyond
This article is intended for SEOs who want to stay fresh, but others may find it useful as well: Companies hiring for a web project SEOs on the job hunt
Will Digg Ever be Shovel-ready?
An interview with Emory Rowland Emory, it's great to have another interview! The last one was on cost per action marketing and it was popular, but today you have something else
How To Escape The Pain Of SEO Peddlers
SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well
How To Capitalize On Prospect Motivation For Conversion
Have you noticed how important prospect motivation is to your landing page’s conversion rate? c = 4m + 3v + 2(i - f) - 2a conversion = 4 motivation + 3 value
How to Crowdsource Articles – a Beginners Guide
Crowdsourcing articles is a great way to create highly engaging content for your audience, but it’s not for everyone. Publishing crowdsourced articles on your site might not be for you
How To Think Like An Expert Entrepreneur
Saras Sarasvathy, a professor at the University of Virginia’s Darden School of Business, asked the question “What is learnable and teachable about entrepreneurship?” She identified 245 US entrepreneurs who met specific
The Slow Death of Article Marketing
I hear it a lot… “Our SEO company is building links to our site by submitting articles to article directories with a couple links pointing back.” Immediately I’m thinking, “Is that
5 Tips For Blog Post Inspiration
Whether you write your blog for pleasure or profit a hurdle we all have to jump over is the generation of stories. The more often you publish, the more you
Forecast For Global Ecommerce: Growth
Although the US and Canada lead the world in ecommerce spending, other countries are increasingly shopping online. By 2014, global ecommerce spending is projected to increase more than 90 percent.
Think Again Before Buying Keyword Domain Names
It has been estimated that 80% of all new websites seeking rank in Google are scraper sites or spam sites - sites that Google sees and then decides they are
How To Create A Winning Product With Crowdsourcing
Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. A panel of qualified judges selected ten
How to Track PayPal Transaction Data in Google Analytics Ecommerce – Sample Code
(Warning: highly technical post, but highly useful for ecommerce sites!) Problem Although Google Analytics is free, it can be tricky getting the Ecommerce section to track PayPal orders. As you may know,
Cost Per Action Marketing: Emory Rowland Interview
Emory Rowland has helped optimize cost per action (CPA) campaigns for national brands like Terminix, Liberty Medical and TruGreen, earning a flat rate to generate qualified leads that turn into