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digital marketing
November 6, 20120Comments

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site

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link building
October 29, 20122Comments

The Shocker About Google’s Disavow Link Tool

Warning: this post is for advanced SEO people Google's Disavow Link Tool is all the buzz now and I'm glad G rolled it out. Not long after the Google Penguin update (late

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conversion rate optimization
October 22, 20122Comments

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Cart abandonment emails are emails sent to customers who begin but do not complete checkout. Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment

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organic seo
October 15, 20120Comments

Top Problem For Businesses New To SEO: Conversion

This is a classic issue that can come up for newcomers to SEO and most don’t know what they should be asking before engaging. The basic assumption from people new to

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conversion rate optimization
October 8, 20126Comments

Double The Effectiveness of E-commerce Newsletters

Net-a-porter makes 32% of it's revenues (over $1.5 million dollars per month!) off the back of email newsletters. The Direct Marketing Association says the ROI of email marketing is as high

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organic seo
August 6, 20120Comments

How To Balance User Experience And SEO To Charm Google

Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords

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digital marketing
July 2, 20128Comments

Responsive Web Design: A Fundamental Shift In Design

An interview with Matt Haff of MattHaff.com What is responsive web design? Simply put, responsive web design is a website that responds to the size of the browser screen. So does this mean

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web analytics
June 4, 20129Comments

3 Steps To Setup An Effective Google Analytics Dashboard

I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months,

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organic seo
May 14, 20122Comments

The Five Most Common Canonical Tag Errors

The canonical tag was one of the handiest developments in SEO in a long time. It's thanks to this useful piece of information in the header of our websites that

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link building
May 7, 20124Comments

What The Heck Is Penguin?

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned

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link building
April 30, 20124Comments

Google: Changing Link Building Forever

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank. Some people are

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blogging
February 1, 20122Comments

How To Be A Blog Editor

An interview with Ruud Hein, editor of Search Engine People Blog As an editor of a well known blog in the search marketing and SEO space, what are some of your

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digital marketing
January 25, 20121Comments

How To Get Quality Traffic To Your Squeeze Page

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen

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organic seo
December 28, 20112Comments

An Ecommerce Shopping Cart Focused On SEO

An interview with Lee Roberts of AscenderCart Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen

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social media
November 28, 20113Comments

LinkedIn: The Business Intelligence Gathering Social Network

An interview with Sherry Hyle of Concept Hub Considering all the social networks available today, LinkedIn isn’t usually at the top of the list. Should LinkedIn be at the top of

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