Apr 14 2014

5 Thank You Page Tactics That Get Results

Category: internet marketingTom Shivers

Are you leaving money on the table with your current thank you page? By the end of this post, you should have at least one way to immediately improve your thank you page.

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Mar 31 2014

Guest Blogging And The Politics of Google

Category: organic seoTom Shivers

In January Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers.

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Mar 17 2014

The Endless Cycle of SEO vs. The Algorithm

Category: organic seoTom Shivers

cogs-wheelsEvery Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin 2.0 and a summer full of updates. Spring of ‘12 brought Penguin. Spring of ‘11 brought Panda (technically that was late February but it nearly fits my scheme here). What does Google have for us this Spring?

If you were enjoying good search rankings before any of these updates, but then noticed a big drop afterward, it’s likely that you have not fully recovered yet. And I hate to say this, it’s also unlikely that your site will ever get back to where it was in terms of rankings and traffic from Google.

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Mar 03 2014

Lead Generation Catalyst: Access To The Expert

Category: contentTom Shivers

kitty-on-huntTransformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.

You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.

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Feb 17 2014

Four Secrets To Online Credibility

Category: businessTom Shivers
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face of a doubter credit

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The problem is that some businesses do not pursue such high qualities or standards and therefore may not enjoy the same rewards. This post is for those who want to pursue genuine online credibility. Continue reading “Four Secrets To Online Credibility”

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Feb 03 2014

Does Google Know What’s Authoritative To A Human?

Category: generalTom Shivers

An interesting question was posed on Webmaster World last summer that got lots of attention, comments and suggestions – Authority and quality: Google definitions vs common sense

I’ve summarized the main points of the thread below in this poll. Go ahead and vote for up to 3 items:

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Jan 21 2014

4 Categories Of Content That Brings In The Biz

Category: contentTom Shivers

Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.

There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.

1. Top of the funnel content

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Jan 06 2014

How Much Money Is A Web Visitor Worth?

Category: conversion rate optimizationTom Shivers

buying-with-creditcardWhy calculate the value of a web visitor?
What if you knew every time you spent $1 to get traffic to your site, you made $1.50? I’ll bet you could find a few dollars for that. This is what the Amazons of the web know and it’s a very real factor in how they grew to where they are today.

When you know what a web visitor is worth to your business, then you know how much you should be spending to get that visitor to your website and what is too much to spend.

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Dec 09 2013

Analyze Website Performance: Year End KPIs

Category: web analyticsTom Shivers

KPIs come from asking the right questions before looking at the data or analytics. Otherwise, you can get overwhelmed with all of the interesting pie charts, graphs and tables and waste time. So, before delving in consider a good business question.

Btw, these questions came from Avinash Kaushik years ago. I use them to quickly evaluate the performance of a website over any given period of time (not just at year end). And I’m going to interpret these time tested questions as we know the world today.

1. Where do people come from?

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Nov 18 2013

Quality Content Part 2: How To Measure Content Engagement

Category: contentTom Shivers

speedmeasureFor most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.

This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.

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Nov 06 2013

Quality Content: The Mark Of Influence

Category: contentTom Shivers

Get-what-you-pay-forQuality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.

Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.

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Oct 21 2013

The New SEO Part 4 – From Keywords To Searcher Intent

Category: organic seoTom Shivers

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.

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Oct 07 2013

The New SEO Part 3 – Replacement For Fired Link Building Strategies

Category: link buildingTom Shivers

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.

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Oct 01 2013

Break Your Addiction To Google – Part 2: Engagement

Category: organic seoTom Shivers

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

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Sep 16 2013

The New SEO – Independence From Google

Category: organic seoTom Shivers

Most businesses have a strategy or are diligently shortcutworking on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”

Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.

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Sep 09 2013

Four Life Hacks And Work Flow Tips For Webmasters And Web Designers

Category: internet marketingGuest Author

If you’re a webmaster, blogger or SEO, then you are probably at least somewhat adept at multitasking. No doubt you are used to having multiple windows open at once and rapidly flicking between the work you’re doing. Probably your computer is constantly pushed to its limits, but the real question is whether your brain can cope with all that information at once and whether you can keep it up without seeing a drop in performance.

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Sep 03 2013

Entertainment Marketing: Is It Right For Your Business?

Category: contentTom Shivers

An interview with Bill Van Eron of Headwaters Marketingthe-show

Does entertainment and marketing overlap to you?

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Aug 26 2013

5 Tips To Clean Up Your Link Profile

Category: link buildingTom Shivers

Be critical of link removal requests

Here’s an email I received recently:

As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would be very grateful if you would please remove all links to this site at your earliest convenience, letting me know that you have done so.

It may be that a third party has maliciously or abusively added our details at some point in the past, and I apologies for inconveniencing you in this way.

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Aug 19 2013

11 Premium WordPress Themes

Category: businessGuest Author

Business owners and bloggers looking for a professional, neat, and easy to navigate design find that some of the best designs across the web use premium WordPress themes. No matter what your purpose, you’ll find designs that not only pique interest, but perfectly fit innovative blogging and design goals.

genesis

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Aug 12 2013

Content Marketing: Take Advantage of the Impending Event

Category: contentTom Shivers

An impending event is any future occurring event that two pumpkin-buyerparties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.

Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.

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