Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.
You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.
Continue reading “Lead Generation Catalyst: Access To The Expert”
Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The problem is that some businesses do not pursue such high qualities or standards and therefore may not enjoy the same rewards. This post is for those who want to pursue genuine online credibility. Continue reading “Four Secrets To Online Credibility”
An interesting question was posed on Webmaster World last summer that got lots of attention, comments and suggestions – Authority and quality: Google definitions vs common sense
I’ve summarized the main points of the thread below in this poll. Go ahead and vote for up to 3 items:
Continue reading “Does Google Know What’s Authoritative To A Human?”
Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.
There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.
1. Top of the funnel content
Continue reading “4 Categories Of Content That Brings In The Biz”
Why calculate the value of a web visitor?
What if you knew every time you spent $1 to get traffic to your site, you made $1.50? I’ll bet you could find a few dollars for that. This is what the Amazons of the web know and it’s a very real factor in how they grew to where they are today.
When you know what a web visitor is worth to your business, then you know how much you should be spending to get that visitor to your website and what is too much to spend.
Continue reading “How Much Money Is A Web Visitor Worth?”
KPIs come from asking the right questions before looking at the data or analytics. Otherwise, you can get overwhelmed with all of the interesting pie charts, graphs and tables and waste time. So, before delving in consider a good business question.
Btw, these questions came from Avinash Kaushik years ago. I use them to quickly evaluate the performance of a website over any given period of time (not just at year end). And I’m going to interpret these time tested questions as we know the world today.
1. Where do people come from?
Continue reading “Analyze Website Performance: Year End KPIs”
For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.
This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.
Continue reading “Quality Content Part 2: How To Measure Content Engagement”
Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.
Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.
Continue reading “Quality Content: The Mark Of Influence”
SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.
Continue reading “The New SEO Part 4 – From Keywords To Searcher Intent”
At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.
Continue reading “The New SEO Part 3 – Replacement For Fired Link Building Strategies”
In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.
Continue reading “Break Your Addiction To Google – Part 2: Engagement”
Most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”
Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.
Continue reading “The New SEO – Independence From Google”
If you’re a webmaster, blogger or SEO, then you are probably at least somewhat adept at multitasking. No doubt you are used to having multiple windows open at once and rapidly flicking between the work you’re doing. Probably your computer is constantly pushed to its limits, but the real question is whether your brain can cope with all that information at once and whether you can keep it up without seeing a drop in performance.
Continue reading “Four Life Hacks And Work Flow Tips For Webmasters And Web Designers”
Be critical of link removal requests
Here’s an email I received recently:
As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would be very grateful if you would please remove all links to this site at your earliest convenience, letting me know that you have done so.
It may be that a third party has maliciously or abusively added our details at some point in the past, and I apologies for inconveniencing you in this way.
Continue reading “5 Tips To Clean Up Your Link Profile”
Business owners and bloggers looking for a professional, neat, and easy to navigate design find that some of the best designs across the web use premium WordPress themes. No matter what your purpose, you’ll find designs that not only pique interest, but perfectly fit innovative blogging and design goals.
Continue reading “11 Premium WordPress Themes”
An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.
Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.
Continue reading “Content Marketing: Take Advantage of the Impending Event”
Have you ever seen firms in your industry that started out, perhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?
Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.
Continue reading “Marketplace Leadership Builds An Extraordinary Business”
Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?
Why so serious? Chill and give your people something to enjoy.
“But Tom, we don’t want people laughing when considering our brand.”
I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!
Continue reading “Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget”