Feb 25 2010
Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods.
Feb 11 2010
Google’s algo changes on a frequent basis, most of the time without warning. 
Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.
Continue reading “Is Google Caffeine a Search Rank game changer?”
Feb 04 2010
Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a browser? Matt Cutts, Google engineer, takes a moment to answer…
Continue reading “Is speed more important than relevance? Matt Cutts’ answer”
Jan 21 2010
Most businesses agree that link building is an ongoing part of promoting the website, but most don’t understand that link building must be a strategic part of overall marketing. Until businesses understand this, it’s almost guaranteed that many of the links they do get will not count toward higher search rank.
Continue reading “Integrating Linkbuilding with the Rest of Your Business”
Dec 30 2009
Here are some of the best ideas from ’09 that will continue to make a difference in the new year. Prioritize them and plan your attack; enjoy!
Nov 19 2009
3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs
In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog site, your exposure to legal liability may have increased exponentially.
Continue reading “Dec. 1, 2009: Are you ready for the FTC’s new blog regulations?”
Nov 12 2009
If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced?
Oct 21 2009
While I was working toward my electrical engineering degree, I studied control theory. Control theory deals with influencing the behavior of dynamic systems.
Sep 17 2009
Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site.
Continue reading “Using Twitter For Business and Link Building”
Sep 03 2009
In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.
Continue reading “Website Upgrade – Can That Affect My Search Engine Rankings?”
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