Jun 25 2009
One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 choices: Continue reading “Five Steps to an SEO Guarantee”
Apr 30 2009
Why more traffic just isn’t good enough anymore
Continue reading “Using SEO To Build Audience Engagement”
Apr 09 2009
A hot topic in online marketing today is behavioral targeting of online consumers. The purpose being to build a profile of what individuals are interested in based on the websites they visit and guess which types of ads would be the most relevant to them. While this method does provide a much more educated guess at which ads should be served and drive up CPM rates for publishers it is still at the core just a guess.
Continue reading ““Interest-Based Advertising” - Google’s new Ad Preferences Feature”
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