Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

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Aug 17 2015

15 Legit Ways of Building an Email List That Delivers

Category: contentGuest Author

Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional emails weekly actually would like to receive such emails more often! Clearly, this is one high ROI marketing tool.

But before you head over to your email database and start firing out round after round of promotional emails, wait a minute.

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Jul 13 2015

SEO Website Evaluation [Infographic]

Category: organic seoTom Shivers
Click infographic to enlarge

SEO Website Evaluation Infographic

Have a SEO pro evaluate your website

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Mar 31 2015

The #3 Ecommerce Rule

Category: organic seoTom Shivers

Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce

Identify traffic sources and keywords with the most impact on KPIs and revenue.

In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail about which keywords brought in revenue.

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Jan 12 2015

SEO Checklist Infographic

Category: organic seoTom Shivers

This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here.

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Jan 05 2015

SEO Checklist For Beginners

Category: organic seoTom Shivers

I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO).

Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search listing on the first page that does not get clicked much? It happens regularly. Do you think Google is concerned about click through rates for the top ten results for keywords? I do.

Google pays attention to how users interact with their search results like which links get the lowest bounce rates after a user clicks. The bounce rate is the rate at which a search listing is clicked and then the user returns to the search results to click on a different listing (obviously the searcher didn’t find what they were looking for with that initial clicked listing for the keyword). And if Google determines that the listing is not good for the users of that keyword, well you know what happens.

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Oct 20 2014

3 Online Marketing Assets That Make Year-End Reporting Interesting

Category: contentTom Shivers

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then:

Equity = Assets – Liabilities

You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability.

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Sep 29 2014

Search Behavior Signals That Impact SEO & Conversion

Category: organic seoTom Shivers

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem?

Search engines and Google in particular are not as dependent on technical signals as they once were.

More business websites than ever have been optimized to some degree for search rankings, so how does G decide which ones to rank on the first page?

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Sep 08 2014

Traffic From Google SERPs Has Changed: Heat Maps Study

Category: businessTom Shivers

Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with some of my clients.

Some of you remember the 2005 study known as the Golden Triangle heat map displaying how users interacted with Google SERPs, but people don’t interact with SERPs in the same way today.

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Aug 25 2014

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Category: conversion rate optimizationGuest Author

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn.

While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build it right and the results will follow.

This is especially true in the case of a landing page – a single page that carries the responsibility of converting all your advertising dollars into actual revenue – the last runner in the marketing relay race.

Continue reading “6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page”

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Aug 18 2014

How To Build An Audience With YouTube

Category: social mediaTom Shivers

An interview with Tim Schmoyer of Video Creators

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Aug 11 2014

How User Generated Content Can Lead To Sizzling SEO

Category: contentGuest Author

What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common?

Photo Cred: @Wikimedia

Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on the internet.

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Aug 04 2014

SEO Is Organic Part 2 – Link Building

Category: link buildingTom Shivers


In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic copywriters because they often have no idea what makes the business really valuable simply because they are not on the inside.

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Jul 21 2014

Big Data & Small Business Marketing

Category: businessTom Shivers

An interview with Phil, CTO and Founder of DataShaka

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Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

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Jun 16 2014

4 Flaws Of Business People Who Hate Marketing

Category: contentTom Shivers

In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem).

If you are cold, calculated and don’t have an empathetic bone in your body, you might be a Bowhm…

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May 26 2014

6 Online Marketing Mistakes By People Who Hate Technology

Category: businessTom Shivers

not-so-happy-userEver had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying!

But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary thing to do today but seem to be annoyed by it all.

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May 12 2014

4 Ways To Optimize Content For Conversion

Category: organic seoTom Shivers

Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate):

Content that gets a decision: Continue reading “4 Ways To Optimize Content For Conversion”

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Apr 28 2014

The “Wow” Moment With Underdog Marketing

Category: businessTom Shivers

People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we are overwhelmed by the raw passion displayed or because it inspires us to pursue one’s dreams because they are worth the hard work and long wait despite all the naysayers and resistance.

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Apr 14 2014

5 Thank You Page Tactics That Get Results

Category: internet marketingTom Shivers

Are you leaving money on the table with your current thank you page? By the end of this post, you should have at least one way to immediately improve your thank you page.

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