May 7, 20124Comments

What The Heck Is Penguin?

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned

by Tom Shivers

organic seo

December 28, 20112Comments

An Ecommerce Shopping Cart Focused On SEO

An interview with Lee Roberts of AscenderCart Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen

by Tom Shivers

organic seo

November 21, 20117Comments

Google’s Quality Raters Are Looking At Your Site

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters. A few years ago, conversion optimizers wondered whether their work to

by Tom Shivers

organic seo

October 10, 20117Comments

Top SEO Skills for Today and Beyond

This article is intended for SEOs who want to stay fresh, but others may find it useful as well: Companies hiring for a web project SEOs on the job hunt

by Tom Shivers

organic seo

August 29, 20117Comments

How To Escape The Pain Of SEO Peddlers

SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well

by Tom Shivers

organic seo

May 31, 20110Comments

How to Crowdsource Articles – a Beginners Guide

Crowdsourcing articles is a great way to create highly engaging content for your audience, but it’s not for everyone. Publishing crowdsourced articles on your site might not be for you

by Tom Shivers

organic seo

January 12, 20111Comments

Think Again Before Buying Keyword Domain Names

It has been estimated that 80% of all new websites seeking rank in Google are scraper sites or spam sites - sites that Google sees and then decides they are

by Tom Shivers

organic seo

September 3, 20098Comments

Website Upgrade – Can That Affect My Search Engine Rankings?

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in

by Tom Shivers

organic seo

April 30, 20090Comments

How To Build Audience Engagement With SEO

Why more traffic just isn’t good enough anymore With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend

by Tom Shivers

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