Organic SEO Consulting
Here's a summary of our philosophy about SEO:
- Engaging content - begin with the end in mind, especially in light of the Panda updates.
- Get the right balance of authoritative links and reputation links to the site. There is a difference between these two types of links and depending on your website's maturation, it needs more of one than the other to gain search rank.
- Build up an audience who become raving fans or cheerleaders for your organization - Why keep all the fun to yourself?
- Focus more on conversions than on rankings. Most people stumble over this at first, but the bottom line is if you can't get new business soon from search engines, you won't be able to sustain the SEO.
SEO Site Audit & Consultation
What are the major challenges that keep your site from gaining top rankings? From converting traffic into business?
- Identify current, relevant search terms for your business with guidance in selecting/replacing keywords
- Technical SEO review and recommendations
- Web communication and usability review and recommendations
- Perform a link audit and make recommendations for additional link sources
- Evaluate your link profile for bad and unnatural links that should be removed
- Identify effective link-building strategies and demonstrate implementation
- Provide copywriting/editing for content that targets online audience and invokes interaction
- Recommend specific actions to improve key performance indicators and conversion rates
- Plus more items
Website Upgrade Consulting
Maintain top rankings when transitioning to the new website design. There are a number of pitfalls that web designers and webmasters might not be aware of when taking the new design live. Also known as website migration.
Link Profile Analysis
Panda, Penguin and other algorithm updates have cut off the value of certain types of links built in the past for SEO purposes. If your link profile is out of balance, our experts can identify the problem links and guide you to reform the way you build links so that going forward you effectively replace what you lost and build up a good standing with Google again.
Link-building is a powerful way to drive traffic and boost business. Our experts guide you to build relationships with sites and audiences in a natural way that impacts search rank today.
SEO Strategy Consulting
Identify the strategy that best fits your business, target audience(s) and how you are positioned in the marketplace now. Most businesses fit into one of these categories: Startup, Market Positioning or Market Expansion.
Local SEO is focused on grabbing the top spots in the organic search results for the most important keywords for a business in specific cities or regions.
SEO Consulting Monthly Retainer
Perhaps your team needs ongoing guidance to implement the SEO strategy or they need a workflow plan to prioritize tasks.
Content Marketing Strategy
We've outlined and implemented numerous content marketing strategies designed to fit your business, target audience and marketing team.
Social Media Strategy
Web Analytics Tracking
Conversion Rate Optimization Review