SEO Philosophy
Here's a summary of our philosophy about SEO:

• Engaging content - begin with the end in mind, especially in light of the Panda updates.
• Get the right balance of authoritative links and reputation links to the site. There is a difference between these two types of links and depending on your website's maturation, it needs more of one than the other to gain search rank.
• Build up an audience who become raving fans or cheerleaders for your organization - Why keep all the fun to yourself?
• Focus more on conversions than on rankings. Most people stumble over this at first, but the bottom line is if you can't get new business soon from search engines, you won't be able to sustain the SEO.

SEO Site Review and Troubleshooting
What are the major challenges that keep your site from gaining top rankings? From converting traffic into business? You can get answers with an SEO site review.

An SEO site review is a good fit for you, if your site has been optimized for organic search engine rankings, and:

• Your site is experiencing a "less than normal" performance
• Your team can implement changes - if you knew exactly what to do

A custom SEO site review can include these deliverables:

• Identify current, relevant search terms for your business, revealing popularity and competition for each keyword
• Guide your team in selecting and replacing keywords
• Optimize up to 20 pages using best practices such as unique title tags, descriptions, headers, anchor text, etc.
• Suggest search engine-friendly navigation structure
• Perform a link audit and make recommendations for additional link sources
• Identify effective link-building strategies and demonstrate implementation
• Provide copywriting/editing for content that targets online audience and invokes interaction
• Recommend specific actions to improve key performance indicators and conversion rates

Other areas of SEO consulting:
Website migration
Maintain top rankings when transitioning to the new website design. There are a number of pitfalls that web designers and webmasters might not be aware of when taking the new design live. If you value your rankings, you'll want an expert to guide your team through the process.

Link-building
Whether building links for SEO purposes or to bring a particular audience to your site, link-building is a powerful way to drive traffic and boost business. Our experts can help you build relationships with the sites that can help you do just that.

Some situations are better suited for a one hour consultation. What kind of SEO troubleshooting fits you best?