Our SEO Philosophy
- Engaging content is the foundation - begin with the end in mind, quality is better than quantity - especially in light of the Panda updates.
- Link building or link earning is still important! Get the right balance of authoritative links and reputation links to the site.
- Build up an audience who become raving fans or cheerleaders for your organization - Why keep all the fun to yourself?
- Focus more on conversions than on rankings. Most people stumble over this at first, but the bottom line is if you don't get new business soon from search engines, you won't or shouldn't sustain the SEO.
SEO Strategy Consulting
Identify the strategy that best fits your business, target audience(s) and how you are positioned in the marketplace now. Most businesses fit into one of these categories: Startup, Market Positioning or Market Expansion.
SEO Site Audit & Consultation
What are the major challenges that keep your site from gaining top rankings? From converting traffic into business?
- Identify current, relevant search terms for your business with guidance in selecting/replacing keywords
- Technical SEO review and recommendations
- Web communication and usability review and recommendations
- Perform a link audit and make recommendations for additional link sources
- Evaluate your link profile for bad and unnatural links that should be removed
- Identify effective link-building/link-earning strategies and demonstrate implementation
- Provide copywriting/editing for content that targets online audience and invokes interaction
- Recommend specific actions to improve key performance indicators and conversion rates
- Plus more items
Content Marketing Strategy
We've outlined and implemented numerous content marketing strategies designed to fit a business, target audience and marketing team.
Link Profile Analysis
Panda, Penguin and other algorithm updates have cut off the value of certain types of links built in the past for SEO purposes. If your link profile is out of balance, our experts can identify the problem links and guide you to reform the way you build links so that going forward you effectively replace what you lost and gain Google's trust again.
Link-building is a powerful way to drive traffic and boost business. Our experts guide you to build relationships with sites and audiences in a natural way that impacts search rank today.
Website Upgrade Consulting
Maintain top rankings when transitioning to the new website design. There are a number of pitfalls that web designers and webmasters might not be aware of when taking the new design live. Also known as website migration.
Local Online Marketing Strategy
Local SEO, PPC and advertising is focused on getting found by your ideal prospect in specific cities or regions by being found in the paid and/or organic search results for important keywords, getting great reviews listed online and posting your offer in front of your ideal prospect on the sites and blogs they frequent.
Reputation Management & Marketing
- Access to an easy, effective way to request and receive customer reviews
- Branded web pages created and hosted on your site for each city and/or region along with a map that displays pin points to represent the reviews in that area
- Web pages are properly coded with rich snippet markup so search engines can display the average five star rating directly in the search results (enticing prospects to click)
Conversion Rate Optimization Review
Convert more traffic into business through your website by identifying your ideal prospect, observing how they use your website and providing clear recommendations that will increase online response from them.