Apr 02 2008

About

Tom Shivers

Published by Capture Commerce, Exploit Online Demand provides perspective, tips and actionable recommendations for marketers, web developers, bloggers and businesses to understand your online audience, tap into their motivations, bring them to your web property and engage them to achieve a specific goal. That’s internet marketing.

I’ve found that the foundation for success in Internet marketing begins with knowing your online audience and interacting with them (search marketing, social media, mobile marketing, email marketing, etc.). This then opens the door for bigger and better opportunities. What really animates me is seeing my work open doors, or being the catalyst that caused the greater reaction for my clients.

The most powerful concept in marketing is owning a word in the prospect’s mind.

from The 22 Immutable Laws of Marketing, by Ries & Trout

Internet marketing is not a game you should expect to win overnight. I’ve been at it for years and I still have questions. My posts come from my experience in the Internet marketing industry, which I’ve been engaged in full-time since 2000. I hope you find this blog useful, thought-provoking, real and fun. If you love it, hate it, think I’m crazy, or right on target with a post, let me know.

Have a specific question? Email me: tom@capturecommerce.com

Tom