Apr 02 2008

About

Tom Shivers
Exploit: to make productive use of
Online: connected to the Internet
Demand: 1: the ability and desire to buy goods or services;
2: a seeking or being sought after: urgent need;
3: a pressing need or requirement

Published by Capture Commerce, Exploit Online Demand provides perspective, tips and actionable recommendations for marketers, web developers and businesses to make productive use of their online audience – seeking a solution to a pressing need or requirement.

I’ve found that the foundation for success in Internet marketing begins with knowing your online audience and interacting with them through search marketing (SEO and paid search). This then opens the door for bigger and better opportunities. What really animates me is seeing my work open doors, or being the catalyst that caused the greater reaction for my clients.

“The most powerful concept in marketing is owning a word in the prospect’s mind.“

from The 22 Immutable Laws of Marketing, by Ries & Trout

Internet marketing is not a game you should expect to win overnight. I’ve been at it for years and I still have questions. My posts come from my experience in the Internet marketing industry, which I’ve been engaged in fulltime since 2000. I hope you find this blog useful, thought-provoking, real and fun. If you love it, hate it, think I’m crazy, or right on target with a post, let me know.

Have a specific question? Email me: tom@capturecommerce.com

Tom

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