Paid Search Campaign Evaluation
Capture Commerce can evaluate your current campaign and provide specific, comprehensive recommendations to make your campaign as efficient and successful as possible. Our evaluation covers the vital elements of a campaign:
- Keyword evaluation
- Ad copy
- Landing page optimization
- Bid selection & budgeting
- Results tracking
Do you have strategies to determine which keywords are most valuable to your campaign? More than just your opinion or gut instincts about which keywords are most important, Capture Commerce will provide quantifiable measurements and strategies to determine your most valuable keywords-focusing your campaign on the most likely prospects.
Have you clearly identified who is searching with your keywords, and what motivates their searching? Are they gathering information, or are they ready to buy? Are you testing various forms of your current ad copy to see what resonates best with that audience? We can help you develop a plan for ad testing and strategies to improve your click-through rates and, consequently, your cost-per-click - which is closely related to the click-through rates of your ads.
Landing Page Optimization
Do you know what it takes to convert a searcher who clicks on your ad into new business? Selling the click is only part of a successful paid search campaign. The most important step in turning those visitors into customers is crafting the landing pages for your ads to continue the line of communication that your ad began. Are you testing the conversion rate of your landing pages? Do you know what changes will improve performance until web prospects are delivering your most wanted response optimally?
Bid Selection & Budget
Do you know how to determine the appropriate bid prices for your keywords, as well as the overall budget of your campaign? Some of the effects of "bad" budgeting:
- Paying high cost-per-clicks (CPC) and not getting enough new business
- Trying to keep up in an environment of constantly changing ad positions
- Inability to max out your daily budget
- Information overload with new features and tools to manage your campaigns
- Confusion about which changes to make to improve overall campaign performance
Do the decision-makers handling your campaign have accurate information that tracks the effectiveness and ROI of your paid search campaign? We can help you set up web analytics and tracking tools that will enable you to see clearly your campaign's effectiveness over the long term. This means better decision-making and smarter use of your marketing dollars.
Google Adwords, Bing Ads (Bing/Yahoo Network) - are you ready for a paid search campaign evaluation? Contact us.