Double your ecommerce revenue in a year or less... a lot less
Logical, doable changes that increase traffic & conversions
If your retail site is practically perfect in every way (like Mary Poppins), then please don’t read this. Move along; nothing to see here. On the other hand, if you're faced with ramping up the site's revenue - and maybe not exactly sure how to do that - we can help.
Perhaps you'd like your ecommerce store to become one of the top-known online stores in your industry. Maybe you're interested in generating revenue to attract partners or investors. Or is your desire to make more revenue-increasing decisions based on key information that is in your store data? You could be ideally suited for Capture Commerce's traffic and conversion optimization services if:
- You are frustrated with your current results.
- You have a vision of where you want to be in a year.
- You are ready to make the necessary changes.
But your main challenge may actually be how to increase traffic or how to get more people to enter the shopping cart and then buy. Diagnosing the true issues (not just what appears to be the problem) usually means dealing with a traffic problem, a conversion problem or cross-sell/up-sell opportunities.
In order to take your ecommerce store to the next level, a few key changes to your business are in order. You need:
- Traffic sources organized, accounted for and optimized
- Landing pages (category, product and review pages) critiqued on their individual ability to convert
- Products prioritized based on sales
Pretty straightforward, right? Yes. . .but also a lot of work, and even harder if you're trying to run a business and brush up on your SEO skills on the side.
That's where we come in. Capture Commerce's experts are here to help prioritize your e-commerce site based on revenue – from analysis and strategy to implementation and coding.
Ultimately, it comes down to following the money. Because when you accurately (objectively) know your revenue sources, it becomes clear where the missed opportunities lie. Forecasting is a no-brainer when you go through this exercise.
Let me illustrate…
Eventually, you will be able to login to your Google Analytics Ecommerce dashboard and immediately see how your site is performing against your stated goals on macro and micro levels. You and your team will know exactly how you’re performing based on specific key performance indicators (KPIs) and can adjust your plan as needed.
Your ecommerce store may have real potential for revenue growth if:
- Your overall bounce rate exceeds 70%.
- Your overall visitor-to-sales ratio is less than 2%.
- Your Google Adwords visitor-to-sales ratio is less than 5%.
- Your overall pay-per-click visitor-to-sales ratio is less than 5%.
This next year could be a game-changer for your business, but only if you take the steps to make your site work for you. Our fee is based on the increased revenue we bring to your site. Contact us today to get started.