Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with some of my clients.
Some of you remember the 2005 study known as the Golden Triangle heat map displaying how users interacted with Google SERPs, but people don’t interact with SERPs in the same way today.
Ever feel like you’re up against the “big boys” when trying to get your product pages ranked?
Matt Cutts answers the question: Why do Amazon.com pages tend to rank well for product queries?
Most people who read this blog are way beyond setting up their website and product pages and I don’t think Steve K (the guy who asked this question), really needed Matt to tell him to setup a home page for his book or product.
It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.
But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.
Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites?
Does it seem like the pages on your website take forever to load? If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to the most user-friendly pages possible.
There are a number of factors that can cause a web page to load slowly. One common culprit is the use of large image files, each of which can add precious seconds to overall page load time even if the user has a fast Internet connection. And if you run a blog, using too many widgets and plugins can put your site into the slow lane.
The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.
That speaker has what most business websites lack: in-demand content.