Oct 22 2012
Cart abandonment emails are emails sent to customers who begin but do not complete checkout.
Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%.
A survey conducted in 2011 found that only 30% of retailers have actually implemented cart abandonment emails – particularly low when you consider that 85% of all carts are abandoned and that, once configured, cart abandonment emails are completely automated. Continue reading “3 Steps To Setup Shopping Cart Abandonment Emails Properly”