As a website owner there’s a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your website, visitors, and keywords intimately — provided you know where to look and what to look for. Here are some top tips to getting the most out of your Analytics account.
Compare Metrics to Last Year by day of week, not by date
Continue reading “4 Tips to Get More Out of Google Analytics”
Recently a colleague of mine who provides virtual CIO services sent me some intriguing questions about how he handles or screens SEO partners.
"Why should I invest in SEO, and what ROI can I expect if I invest with Capture Commerce?"
Continue reading “Why Should I Invest in SEO, What ROI Can I Expect?”
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Most businesses treat SEO like a one time project – get everyone on board, do it and then it’s done, right? But…
- Competitors for your search terms are willing to execute SEO until they outrank your site, pushing your site down in search rank
- Search engines change regularly and new features come along which can benefit search listings and user experience
- Missed opportunities abound when no one is skillfully monitoring keywords, landing pages and conversions
Continue reading “5 Steps To Agile SEO”
Why more traffic just isn’t good enough anymore
With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the same search terms, even on two different computers in the same location.
One question many businesses have when hunting for a search engine optimization (SEO) company is, “Will this company know us and our audience well enough to turn our web business into something profitable, worthy of our investment?” Unfortunately, it’s not easy to discern the answer before you are three months into an agreement.
Continue reading “Using SEO To Build Audience Engagement”
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