Sep 26 2016

How to Win Over Prospects With Your Marketing Funnel

Category: businessTom Shivers

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps.

Step 2: Create an online asset that clearly demonstrates the power of your solution

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Jun 10 2013

6 Reasons Why Online Reputation Matters

Category: businessGuest Author

It is common for consumers to want to do business with a company human-ratersthey can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Know Customer Behavior

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Aug 22 2011

Local Marketing and Brand Management

Category: local search marketingTom Shivers

An interview with Jeff Beale of The Marketology Group

In the interview Jeff explains: Continue reading “Local Marketing and Brand Management”

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