Oct 08 2012
Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.
The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up an email markeitng list can be incredibly valuable – the secret lies in how to maximise the effectiveness of your list.
Below I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it.