When promoting a product, you use all the usual mediums – Facebook, TV, magazine ads, Twitter – but have you used a blog? I don’t mean a business blog that you personally maintain, but someone else’s blog? If not, it’s a marketing path that is worth considering.
“We see blogger outreach as the opportunity to leverage influencers and connect with a new audience. We recognize that there are conversations happening in the blogosphere that are applicable to the brands we represent and we believe it’s valuable for our brands to join the discussion.” – Technorati.com
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When the busy season hits, it means it’s time to gear up, hire more people and often, completely ignore the marketing efforts. I’ve seen this occur more than I’d like. Sure, things got crazy, but now is when you show off your keen management skills by recognizing opportunity marketing. Because if the “I’m too busy” mentality continues, the busy season will be over sooner rather than later – perhaps because your search rankings drop due to neglect.
The “busy season” actually offers rare opportunities to take your marketing to a “whole ‘nother level!” There’s no question that your top priority during the busy season is selling and servicing your customers, but here are practical ways to harness the flood of traffic and prospects…
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