Sep 16 2010
John Packes and John Lim Interview
It has been said that 2010 is the year for mobile. Do you have any stats to back that claim up?
John Lim: I think 2010 was the year for mobile awareness. Companies are starting to see trends and realize the power that mobile can bring to their brand and objectives. Dollars are rarely allocated on a whim; budgets have to be justified against ROI. With more favorable statistics pointing toward mobile becoming a very viable and profitable medium, I feel that companies are allocating budgets in 2010 for 2011, but we’ll start to see serious growth of mobile presence in the marketplace in 2011. I will say this, 2010 was the year that many companies did Mobile incorrectly.
What are the main differences between mobile users and laptop/desktop users when browsing the Web?
John Packes: The whole experience is different and in general the motives are different – hence the design and presentation have to be different. For web users you typically want an immersive and information rich experience for the end user – you generally don’t really know exactly what they’re there for, but you do have a lot of creative ability within the information and interface design. You want to provide a wow factor and all relevant content within a few clicks, and the large screen allows for that. You have drop down menus with sometimes two to three levels of navigation, all within a single click of your home page. As long as your website content is organized, then your users should be able to find what they’re looking for.