Dec 14 2011
If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute.
A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium:
- Will brands realize the full potential of mobile in 2012?
- What are current mobile user preferences and patterns?
- Is mobile advertising effective?
- How are people using tablet PCs?
- What are some opportunities and best practices for mobile advertisers?