Feb 29 2012
It goes without saying that a viable social media strategy is a quintessential element of any marketing strategy these days. There is a reason major Fortune 500 companies are now placing their Twitter and Facebook pages at the end of their television and print advertisements as opposed to a link to a static webpage.
The ability to directly communicate with customers and clients, both prospective and current is a magnificent tool that has revolutionized relationships between businesses and individuals. So it makes sense for these massive firms to become more personal on the web, as people have been itching for these types of channels to communicate with companies.