May 26 2014

6 Online Marketing Mistakes By People Who Hate Technology

Category: businessTom Shivers

not-so-happy-userEver had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying!

But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary thing to do today but seem to be annoyed by it all.

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Aug 20 2012

Unnatural Link Building Issues For The Small Business

Category: link buildingTom Shivers

An interview with Jeff Beale of Mr Marketology

Jeff Beal who has been an Internet marketing professional for many years and worked with some well known brands such as AT&T, The Home Depot and Prime Media.

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Dec 30 2009

Internet Marketing Ideas For 2010

Category: internet marketingTom Shivers

Here are some of the best ideas from ’09 that will continue to make a difference in the new year. Prioritize them and plan your attack; enjoy!

Audience Engagement & Conversion
Understanding Human Behavior to Drive Marketing Decisions

9 Ways People Respond to Your Content Online

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Aug 20 2009

Winner vs. Loser Internet Marketing

Category: internet marketingTom Shivers

Is your business Change Oriented?
Early adopters of new products and services usually determine the future. If early adopters love it, so will the mainstream; if early adopters don’t love it, no one else will hear about it. Early adopters can also influence the business regarding the product/service in terms of features, fixing problems, pricing and marketing it. What does this have to do with Internet marketing?

Change oriented companies are fast and efficient. Within a day of the decision, fast companies begin implementation of new Internet marketing plans based on current data.

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Jul 10 2008

13 Foolish Assumptions About Internet Marketing

Category: general,internet marketingTom Shivers

Interesting, quirky, who told you that and sometimes funny comments we’ve heard…

“All I need is more clicks to get more biz”

“We expect SEO to get us top rankings for our full range of over 200 products”

“Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best for our online audience”

“My web designer can handle SEO”

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