Mar 31 2014

Guest Blogging And The Politics of Google

Category: organic seoTom Shivers

In January Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers.

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Jan 02 2013

Guest Blogging: How To Evaluate Guest Post Blogs and Bloggers

Category: bloggingTom Shivers

An interview with Cathy Stucker

As an editor/manager of numerous blogs,guest-post I’m always looking for great guest bloggers who will contribute great content. What are some keys or indicators that I’ve found a great guest blogger or contributor?

Great guest bloggers are not only able to write (that is a bare-minimum requirement), they take the time to look at what you have published in the past in order to suggest a topic that fits your blog. They ask about your requirements and they are upfront about what they require, such as how many links they expect and to what site(s). They ask how to submit the post: Should it be in the body of an email? Text? HTML? A Word doc? How should links be formatted?

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Sep 03 2012

Engagement From Scratch: Danny Iny Interview

Category: businessTom Shivers

An interview with Danny Iny, author of Engagement From Scratch. Get the podcast below.

Danny, If you had to start over and build an engaged audience from scratch, how would you do it? Continue reading “Engagement From Scratch: Danny Iny Interview”

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Jan 25 2012

Does SEO Trump Conversion?

Category: organic seoTom Shivers

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times…

Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think you’d stick your squeeze page out there and SEO that, but with that there’s no real content so no real SEO. The other issue I have is that I went and wrote some articles a while back and when I really changed to what’s working for me now, none of the directories will except my new squeeze page as its very small and has about zip content (but has been converting the best for me). So do I need to completely reconstruct everything I”m doing to get started with SEO or is there something I’m just not getting about what pages need SEO and what pages can get subscribers?”

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Jan 09 2012

How To Pitch Article Ideas to Bloggers

Category: bloggingGuest Author

Pitching article ideas to bloggers is the same as pitching to magazine editors. You have to be professional and engaging. If you fail to accomplish these two things in your pitch, it will be deleted without being read.

There are six ways you can write a stellar pitch, one that will compel any blog owner to request your work.

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Nov 30 2011

Top 5 Creative Websites to Use for Inspiration in Guest Posts

Category: bloggingGuest Author

I’ve always been one of those people who spends way too much time online finding content around the web. Recently, I started a new job as an SEO and this skill has become incredibly handy while writing guest posts for link building. Because of Google’s Panda algorithm, it is becoming more and more important to have quality guest posts on respected sites—you do not want your backlink profile to stem from non-relevant PR link farms.

While I am admittedly too good at finding things on the web, there are times where I am still stumped for guest post ideas. I write for a website called so I do a lot of blog prospecting and inspiration searching in hard-to-find corners of the web. For this type of research, many times the best ideas that I need are not the first hit in Google. When I am searching for great tips on how to wear scarves, how to store your scarves, and crafty projects for scarves that make great guest posts, I always turn to these five websites. Whether you are searching for info on scarves, marketing, or SEO, it does not matter. These sites can always help to get those creative juices flowing again.

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May 17 2011

Guest Blogging: Tips for Growing Your Presence Online

Category: bloggingGuest Author

Being an entrepreneur or business owner in this day and age requires a robust online presence in order to achieve maximal success. More and more people are doing their shopping based on who and what they see on the Internet. This provides both benefits and challenges in your attempts to reach customers. Ensuring an online presence costs significantly less than radio or television advertising, yet you are able to reach a similar audience. However, you need to be aware of how to grow your presence online, as doing it the wrong way will reach virtually no one. It requires a smarter approach.

One of the most successful ways to grow your presence online is known as guest blogging. This consists of situating yourself as an expert in your field, contacting owners of current blogs with a wide readership in your field, and asking if you can write a blog entry for them. You may arrange for them to pay you if you are well-known enough and if your name would significantly add to their readership, but in general if you’re trying to grow your online presence, you will be working for free.

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