According to a poll I conducted, one of the top questions people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”
I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.
You’ve seen a flash mob, where groups of people spontaneously break out in song and/or dance. You may have even heard about flash robs, cat mobs and other types of mobs around the country. By now, hopefully you have also heard of a cash mob – the grassroots, community-led movement targeting locally-owned businesses and want to learn how to plan a cash mob.
Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success in your community.
The folks over at HubSpot have provided another great whitepaper on Google+ and how to use it to generate leads. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.
Breaking Down Negative Perceptions of Social Media
Many people think that social media tools are a time drain, with resultant decrease in productivity. A recent study commissioned by Google and conducted by Milward Brown has found this way of thinking to be totally inaccurate. In fact, social media tools have increased the level of productivity substantially and those who make active use of social media in their jobs have not only found themselves to be more productive, but their bosses have noticed as well. Of professionals surveyed, 86% who actively used social media as part of their work strategy had recently been promoted.
The folks over at HubSpot have provided another dandy whitepaper on a topic near and dear to marketers involved in social media. I’m going to break down the high points for you in this post so you can get on with it… your social media marketing strategy.
Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch.
Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.
The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.
In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover the signals, those kinds of questions can be very helpful to understand how we’re thinking about the problem and how we’re trying to return higher quality sites.”
Matt says they are going to keep iterating on the Panda update to try to keep sites that don’t produce quality content from ranking as high as sites that do produce content that users love.