The folks over at Mediative have done another great study on Google SERPs, this time on mobile, where they laser focused on how mobile users interact with Google search results pages (SERPs) to spot real opportunities for SEO, PPC and branding. What they found is interesting to an online marketer like myself.
Here’s Mediative’s desktop heat maps study done in 2014 and still relevant today.
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Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with some of my clients.
Some of you remember the 2005 study known as the Golden Triangle heat map displaying how users interacted with Google SERPs, but people don’t interact with SERPs in the same way today.
Continue reading “Traffic From Google SERPs Has Changed: Heat Maps Study”