The folks over at Mediative have done another great study on Google SERPs, this time on mobile, where they laser focused on how mobile users interact with Google search results pages (SERPs) to spot real opportunities for SEO, PPC and branding. What they found is interesting to an online marketer like myself.
Here’s Mediative’s desktop heat maps study done in 2014 and still relevant today.
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What gets more attention from prospects: listings with images or those with customer quotes?
As it turns out, the answer is “yes.” Mediative recently completed a study watching people interact with search results in Google Places listings. They wanted to know where people look, whether listings with reviews influence people and if/how people use the maps.
The study involved 12 in-person participants using eye-tracking software and another 90 participants online. The premise was that each participant took an imaginary road trip across Canada, choosing a place for a friend to get a tattoo in each of 4 different cities: Hamilton, London, Winnipeg and Edmonton.
Continue reading “Research Shows Which Google Places Listings Get More Clicks”