Aug 06 2009

What’s the future of marketing c.2009?

Category: social mediaTom Shivers

social leadership

Online marketing/advertising has been rushing toward audience engagement where relevant intent of that audience trumps massive traffic from a less defined audience. When relevant intent and motivation meets the clearly defined solution, something beautiful often happens… engagement.

This can happen within almost any online medium (social media sites, webisodes, banner ads, iPhone apps, email); it boils down to knowing the target audience and is supported by a well defined and interpreted (for each audience) unique value proposition.

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