Mar 02 2011
You may have heard of the Farmer Update now, Google’s intention to clear out content farms from their search results. At first I was skeptical about Google’s claim on their blog that this was a “pretty big algorithm improvement,” but now I’m convinced it was and is a huge change that will remain!
This update was nothing like the Florida update that affected almost every ecommerce store enjoying good search rank just before December 2003, and I doubt there will ever be another update from Google like that one – which felt like the effects of a hurricane. But I predict that the Farmer update will go down as the biggest in terms of visible change over a four-year period of updates.