Jul 29 2013
Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?
Why so serious? Chill and give your people something to enjoy.
“But Tom, we don’t want people laughing when considering our brand.”
I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!