Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional emails weekly actually would like to receive such emails more often! Clearly, this is one high ROI marketing tool.
But before you head over to your email database and start firing out round after round of promotional emails, wait a minute.
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Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.
The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up an email markeitng list can be incredibly valuable – the secret lies in how to maximise the effectiveness of your list.
Below I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it.
Continue reading “Double The Effectiveness of E-commerce Newsletters”
Email marketing is fraught with difficulties as senders too often fail to adhere to the basic guidelines of email marketing with focus on the recipient. The following is a list of tips that should help you first reach the consumer and then build a relationship with them.
- First of all, you need to ensure that you comply with association guidelines as well as simply keeping your recipients happy. The Direct Marketing Association’s Commitment To Consumer Choice Mission Statement requires you to notify consumers of the opportunity to modify or eliminate future mail solicitations. The CCC program is Continue reading “8 Successful Email Marketing Tips”