In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps.
Step 2: Create an online asset that clearly demonstrates the power of your solution
Continue reading “How to Win Over Prospects With Your Marketing Funnel”
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Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.
There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.
1. Top of the funnel content
Continue reading “4 Categories Of Content That Brings In The Biz”