Dec 07 2011
Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you to comment or share with your network? It is likely including these factors in your writing will propel your content through the social pipes.
5 Factors that Influence Social Sharing
1.Content that Gives Solutions for Your Audience’s Pain Points
I remember having this experience while doing research on how to configure Google Analytics (GA). I found a search result that grabbed my attention. When I went over to the site a pop up banner came up offering a free download of a GA course. You bet I signed up. It was exactly what I needed at the right time. I was not disappointed. Several months later it is still one of my favorite blogs giving great advice.
Tone gets overlooked by many people. Is your writing dry or witty? Are you writing for professionals or your family? Your writing style could be putting your readers to sleep and keeping them from commenting. Don’t bore your audience.
I get extremely frustrated with blogs that have distracting advertising. Even worse, a color scheme that burns my eyes. If I can’t read your content then I will never share it. Smashing magazine created a great tutorialontheparagraph. It may sound boring, but it will introduce you to many concepts you may not be familiar with.
Networks are an active pipeline of supporters that can give your content a jumpstart. I have been beta testing a start up called Favors that can help you with this. You request a favor of the community and they can choose to help you. This normally takes the form of promotional tweets.This gives your content a wide exposure over various audiences and you can see how many clicks each individual contributed to.They have even added a points system that will allow you to send a thanks to your supporters.
5. Promote Others
Promotion to many is a dirty word. I live by a philosophy, build your relationships with others before you need their help. If you want people to share your content, then show you are willing to put others before your needs. Sharing content shows that you are knowledgeable on the topics related to your niche. It also establishes ties with other bloggers who may want to learn more about you by visiting your blog. Pique people’s interest and keep writing great content. This is one of the best ways to get others talking about what you do.
What are your concerns about the ways in which SEO is changing? Skyword just released research concerning how sharing content impacts search. A Most interesting fact is that new content when shared receives a 740% lift in search views compared to content that is not. I think that is a strong indicator of just how important social has become.
Susan Silver works as a contract SEO copywriter. She has contributed her knowledge of social media to several blogs, including Talent Zoo’s “Digital Pivot.” Her unique writing talent is telling stories that explain mundane topics through the lens of pop culture. Susan currently writes about Word-of-Mouth marketing on her website Cirquedumot.