Mar 31 2015
Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce
Identify traffic sources and keywords with the most impact on KPIs and revenue.
In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail about which keywords brought in revenue.
This is useful when organizing keywords and naturally leads to prioritizing keywords based on revenue.
- Converting keywords that rank well
- Converting keywords that do not rank well
- Newly discovered keywords that convert
- Keywords that rank well but do not convert
You’ll need to deal with Google’s (not provided) issue:
- Keyword traffic from Bing/Yahoo is provided
- Adwords keywords are provided
- There is a (not provided) work around that displays the URLs that brought the keyword traffic
- Google Analytics > S.E.O. > Queries
- Google Webmaster Tools > Search Queries
After identifying keywords with purchase intent that are not ranking well, it’s best to evaluate that listing in the search results to see if it’s engaging enough to be clicked.
Next, improve the relevance and click-through-rate for those keywords:
- Add a form of the keyword to the title tag if possible
- Add action and identifier words to the title and/or description tag
If there’s interest in attending this webinar, I’ll do it again. Until then, you can download my ebook: Revenue-based SEO for Ecommerce.