Oct 03 2011

Search Rank Factors: Page Level Keyword Features

Category: organic seoTom Shivers


SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.

The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.

Page Level Keyword Agnostic

Page Level Keyword Agnostic

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4 Responses to “Search Rank Factors: Page Level Keyword Features”

  1. Emma says:

    Thanks for this information! This is very interesting! Love to now more about Search Rank..
    Emma recently posted..iPad Faces Renewed CompetitionMy Profile

  2. Ben Jackson says:

    Gotta love SEO Moz, there’s some surprising results in that graph. I just wish on-page metrics weren’t always so vague! Wait, what am I saying? Of course it’s vague, it’s SEO 😛

    Thanks for sharing this Tom.
    Ben Jackson recently posted..How to do Keyword ResearchMy Profile

  3. AstroGremlin@WordPress Blogging says:

    Well, now I know the shapes that will be prancing through my nightmares. I’m looking at the list of negatives and realizing I can’t do too much about most of them. Google AdSense pixels are bad?
    AstroGremlin recently posted..You Don’t Know Your Best IdeasMy Profile

  4. Negative SEO says:

    It is never easy to provide best in class search engine optimization services in this competitive online market.Negative keywords are powerful tools in search advertising campaigns that are often under-utilized or overlooked.