Jul 05 2011
Does it seem like the pages on your website take forever to load? If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to the most user-friendly pages possible.
There are a number of factors that can cause a web page to load slowly. One common culprit is the use of large image files, each of which can add precious seconds to overall page load time even if the user has a fast Internet connection. And if you run a blog, using too many widgets and plugins can put your site into the slow lane.
Those are just two examples of problems that you can fix yourself, but there is one major contributor to slow page load times that you have no control over at all: a slow, overworked web server.
In order to maximize profits, many web hosting providers pack far too many websites onto a single server, which of course causes the sites hosted there to load at a snail’s pace. And if the problem is extreme, those sites will go down on a regular basis due to the server crashing under the heavy load.
Although there is nothing you can do on your own to speed up a slow, overworked server, you can always choose a better web host and move your site onto one of their servers. And you probably should go ahead and do it now in order to preserve your search engine rankings.
There are tons of low quality web hosts out there, but there are several really good ones as well. When ever I’m asked for a recommendation I always send them over to Hostgator since I’ve had such good service from them over the years, but a few minutes spent browsing around your favorite webmaster forum should yield several credible recommendations.
With quality web hosting costing just a few bucks a month these days, why let a slow server keep your site’s pages from ranking as high in the search results pages as they should? Move your site onto a fast server today and merge into the fast lane on the Internet superhighway!
About the author: Rick Rouse is the owner of RLROUSE Infoblog.