Mar 19 2013

Video: How To Fix 404 Errors (Page Not Found)

Category: organic seoTom Shivers


Identify broken links in your site:

  1. go through your site clicking all links on every page, or
  2. dig through your server’s log files, or
  3. use Google webmaster tools, Health > Crawl Errors, or
  4. use Xenu’s Link Sleuth

Xenu’s Link Sleuth:

  1. Creates a handy report showing broken links in two different formats
  2. Is free

Fix the broken links and/or setup 301 redirects

Create a custom 404 error page that entertains people and helps them get back on track.

  1. Users who get a 404 often jump ship and never return to your site
  2. Users who get a 404 error may not be in a great mood so you want to keep them moving forward rather than backward as quickly as possible

Fixing 404 errors on your site gives it a better overall user experience which is a signal that Google tracks. It’s also one of the first steps I take in providing a complete SEO audit for a client site.


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2 Responses to “Video: How To Fix 404 Errors (Page Not Found)”

  1. Heather Stone says:

    Hi Tom,
    Of all the technical problems you can have with your site, this one has always seemed to me the most off-putting. It’s the kind of error that could make visitors assume your site simply doesn’t work and could make them decide never to come back for a visit. Thanks for the simple directions to make things better.
    Heather Stone recently posted..How To Manage Inbound Sales LeadsMy Profile

  2. Tom Shivers says:

    Thanks Heather. “the most off-putting” – ha, indeed!
    Tom Shivers recently posted..Two Audiences: Add A New Section vs. Create A New SiteMy Profile