May 12 2014

4 Ways To Optimize Content For Conversion

Category: organic seoTom Shivers


Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate):

Content that gets a decision:

  • Keyword mapping template
  • Action words and identifiers in title tags
  • Choose the mode of communication by what gets conversions
  • Direct response copywriting

$$ = [desire based tension] + (decision)

One way to access much of what we covered in the SEO Bootcamp is to download the SEO Checklist whitepaper. Let me know if you want to attend one or access more parts from the SEO Bootcamp.

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2 Responses to “4 Ways To Optimize Content For Conversion”

  1. Reginald says:

    Hey Tom,

    Thanks for writing this! I can’t help but to agree exactly what you have shared here.

    My biggest take is action words. For example, I learned through my experience that having negative words on my ‘sales pages’ doesn’t really provide good conversion. Just one of those crazy stuffs I do during my free time (case study).

    Keep it up!
    Reginald recently posted..How To Import WordPress Comments To Disqus?My Profile

  2. Tom Shivers says:

    Hi Reginald, thanks for your input.
    Tom Shivers recently posted..4 Categories Of Content That Brings In The BizMy Profile