Nov 08 2011

Text Message Marketing Tips

Category: mobile marketingTom Shivers


An interview with Larry Block of

Larry shared some interesting statistics on text message marketing: according to Nelson Ratings the average text message gets a response within 2 hours.

He also shared that any B2C business who offers any kind of coupon can benefit from text message marketing and they are always finding new and creative ways to use this technology to do marketing.

Listen in as Larry answers a few more questions:

  • What is text message marketing and how does it work?
  • What kind of businesses tend to benefit most from text marketing?
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2 Responses to “Text Message Marketing Tips”

  1. Martin E says:

    Guess the effectiveness depends on being able to offer customers a great deal on something. I’ve never tried this type of marketing, definitely food for thought!

  2. Pam says:

    Thanks for the tip. Larry sounds like a smart man. Text messaging will be the marketing tool of the future.