Apr 02 2013
The folks over at ifbyphone provided a great whitepaper on mobile marketing strategies and lead tracking. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.
Here’s what’s driving leads from smartphone users today…
Mobile PPC ads with mobile click-to-call
This isn’t a new Adwords or Bing Ads feature but one you should try out if you haven’t yet. Google reports that mobile users are 6-8% more likely to click on ads that contain the phone numbers. And even when mobile users click through to a mobile landing page instead of the phone number, research found that 52% of those people go on to call the advertiser. WOWZA!
Mobile website and landing pages
Generate more phone calls by featuring clickable phone numbers on your mobile site. Smartphone users would rather call you than fill out a contact form, so make it super easy for them to thumb click and have someone talk to them.
Mobile display networks and banner ads
- Use a “call now” mobile click-to-call link on the banner ad
- Ask “tap now” to watch a video, then include a clickable phone number at the end
- Send people to a mobile landing page with a clickable phone number
Advertise within mobile apps
Depending on what you are selling and your target audience, it’s highly likely there’s an app for you to advertise on. Millennial Media, Google’s AdMob and Apple’s iAd can help you find the right fit. And remember to include a mobile click-to-call link in the ad.
Social media is king for smartphone users
The second most popular smartphone activity is accessing blogs, Facebook, twitter, LinkedIn, YouTube, Google+, etc. So, part of your lead gen strategy should include traffic to your mobile website.
Email blasts should be mobile optimized
Be aware of the percentage of your email recipients who are reading your emails from their smartphone, you might be surprised. If you are shocked at the increase, you may need to ensure your emails are optimized for smartphone viewing. And (I hope I don’t sound like a broken record now), add mobile click-to-call links within your emails.
Marketing via SMS text messaging
Text message marketing can work for some industries to reorder products, schedule appointments, attend events, distribute coupons, promote discounts, etc. Include a mobile click-to-call link in the text message.
QR codes can trigger phone leads
- Send people to a mobile landing page
- Open an email addressed to your business in the smartphone email app
- Trigger a phone call to your business
Get ifbyphone’s full whitepaper: Marketing To Smartphone Users: New Mobile Strategies For Driving Sales Calls
You’ve now got some proven techniques and tools to take your mobile campaign up a notch. And if you find that you’re short on time or expertise to manage or evaluate your campaigns the way you’d like, contact us.