Dec 30 2008
Here are some of the best ideas from ’08 that will continue to make a difference in the new year (not just my ideas, mind you). Prioritize them and plan your attack; enjoy!
The Value of a Unique Value Proposition
Creating a unique value or campaign proposition isn’t for chumps or posers. Your value proposition must be clear, relevant, and easy to understand.
8 Ways to Buy Links Without “Buying Links”
Examples of some of the more valuable and directly applicable methods to leverage finances for link growth while dodging Google’s webspam edicts.
Will Personal Search Turn SEO On Its Ear?
Bruce Clay thinks that in the first six months of 2009, we’re going to see a lot more implementation of behavior and intent-based search leading to a mindset of “ranking is dead, and traffic is all that matters.”
Landing Page Tutorials and Case Studies
Start creating killer landing pages.
Is Your Content Worthy Of A Top Ranking?
The way you approach authoritative and organized web content will make all the difference in your organic rankings.
You Can’t Separate Social Media and SEO
You can’t do a good job in SEO any more without social media marketing. And you sure as heck won’t succeed in social media marketing if you ignore SEO.
Seven elements for building an effective corporate blog strategy
With thorough research, thoughtful planning and consistent maintenance, your corporate blog can become one of your most effective online marketing tools for generating brand awareness and preference.
7 Incredibly Useful Tools for Evaluating a Web Design
If you’re interested in analyzing and optimizing your page layout – here’s some useful tools that you can use to help.
How To Identify Hidden Website Defects That Are Costing You Business
Conversion begins with an ideal source of traffic–which is why SEO and paid search are so valuable. But conversion ends with new or repeat business, and that’s why website communication must perform optimally for each traffic source and audience.
SEM Vendor Checklist
Search is complicated, increasingly specialized, and there are challenges to vetting prospective SEM agencies. In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence.
Use Twitter to Connect with Customers
Twitter is proving to be a valuable medium for companies to run promotions, get product feedback, research competitors, manage their brand and even perform personal customer service. In this three post series we will look a little deeper into how exactly your company can leverage Twitter.