Nov 19 2009
3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs
In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog site, your exposure to legal liability may have increased exponentially.
CliffsNotes For Bloggers To Avoid The FTC’s $11,000 Fine For Endorsements
If you’ve already read – and clearly understand – the 81-page FTC Guides for the use of Endorsements then read no further. However, if you’re a blogger, and you’re not quite sure about how to decipher the legaleze or how to comply with the Guides, then this article may be for you… particularly if you’re more than a little concerned about avoiding the $11,000 fine for non-compliance.
Cliffsnotes for Online Marketers To Avoid FTC Liability From Affiliates and Resellers
Do you recruit bloggers and other intermediaries to write testimonials and endorsements (think affiliates or resellers)? If the answer is “yes”, the FTC says you’re liable if they fail to disclose a material connection to you or misrepresent your product or service. This Cliffsnotes-style article cuts through the mis-information and legaleze, providing online marketers with clear cut guidelines to avoid liability.
About the Author: Leading Internet, IP and software lawyer Chip Cooper has automated the process of drafting website documents for small websites with his MyLegalFirewall website documents drafting service. Discover how quick, easy, and cost-effective it is to determine which legal documents you need, draft sample contract agreements online, and claim your FREE Special Report, Determine Which Legal Documents Your Website Really Needs.