Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional emails weekly actually would like to receive such emails more often! Clearly, this is one high ROI marketing tool.
But before you head over to your email database and start firing out round after round of promotional emails, wait a minute.
Continue reading “15 Legit Ways of Building an Email List That Delivers”
Comments Off on 15 Legit Ways of Building an Email List That Delivers
Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then:
Equity = Assets – Liabilities
credit: Derek Sewell
Continue reading “3 Online Marketing Assets That Can Make Your Year Bright”
Comments Off on 3 Online Marketing Assets That Can Make Your Year Bright
What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common?
Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on the internet.
Continue reading “How User Generated Content Can Lead To Sizzling SEO”
In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem).
If you are cold, calculated and don’t have an empathetic bone in your body, you might be a Bowhm…
Continue reading “4 Flaws Of Business People Who Hate Marketing”
Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.
You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.
Continue reading “Lead Generation Catalyst: Access To The Expert”
Comments Off on Lead Generation Catalyst: Access To The Expert
Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.
There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.
1. Top of the funnel content
Continue reading “4 Categories Of Content That Brings In The Biz”
For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.
This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.
Continue reading “Quality Content Part 2: How To Measure Content Engagement”
Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.
Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.
Continue reading “Quality Content: The Mark Of Influence”
An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.
Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.
Continue reading “Content Marketing: Take Advantage of the Impending Event”
Comments Off on Content Marketing: Take Advantage of the Impending Event
Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?
Why so serious? Chill and give your people something to enjoy.
“But Tom, we don’t want people laughing when considering our brand.”
I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!
Continue reading “Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget”
What was once a brilliant communication tool has now been fed to the digital marketing rubes, who lack the creativity to even choose a relevant topic for their infographic, let alone arrange the data they have into a compelling design. A lot of bad promotional infographics seem to make the same mistakes, but they all stem from the fact that a lot of marketers aren’t willing to put in the time or the effort required to generate good content that people actually want to click on and share.
If I sound a little harsh on the “creators” of these bad infographics, it’s only because it irks me when uncreative, lazy people try to capitalize on the success of insightful people who are willing to do the hard work necessary to create something great. You can avoid falling into the former category by not making the following mistakes. Continue reading “5 Mistakes of Bad Promotional Infographics”
An interview with J Rich Wilson of Innovar Collective
In your whitepaper: Secrets to Creating Content for Buyer Personas, what do you mean by granular segmentation of content?
Continue reading “Secrets to More Relevant Content Marketing”
Comments Off on Secrets to More Relevant Content Marketing