Mar 05 2012
An interview with Kenneth Darryl Brown of eWeb2Sales
We think about our selling process rather than the prospect’s buying process.
96% of people online are looking for answers or solutions to their problems.
There’s a way of integrating your selling process with the buyer’s process.
Create web pages dedicated to the buyer not just your company.
Understand that people don’t want to change, so give them a reason why they should change. What will they go through? What will happen if they don’t change? Make them feel that they aren’t taking a risk.
Once open to the change, provide part of the solution.
- Do things that will attract them to you
- Connect with them by identifying with their problem
- Then engage them with specific questions to get them involved in the conversation
- Guide them to the solution for conversions
Listen to the interview…